Mazda

A major digital transformation project for Mazda in Europe
  • Overview
  • Highlights & Features
  • Testimonials
  • Related Case Studies

Overview

An Agile & Scalable solution
Mazda needed a centrally managed solution to deploy and manage the 130+ dealer websites of more than 10 countries in Europe, while giving dealers the flexibility to edit and update their own content.
  • OneDealer Multi-site solution

    OneDealer Multi-site solution

    Based on OneDealer® Multi-Site platform, Lighthouse delivered a true cost-effective solution across many European countries, starting with Poland and Slovenia and gradually rolling it out to the rest of the countries
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  • Consistent and Flexible

    Consistent and Flexible

    Every country can centrally update common content and media, while each dealer can add his own, dealer-specific content. Meanwhile all dealers benefit from the consistent, always-updated look & feel, as well as from the centrally generated rich content.
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  • A revenue-generating, cost-cutting machine

    A revenue-generating, cost-cutting machine

    All leads and service bookings are automatically assigned to the related dealer/workshop, while the sales pipeline and opportunity statuses are centrally monitored, avoiding leakages or lost opportunities.
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Testimonials

  • Lighthouse, along with Vendallion and OneDealer gave us the opportunity to centrally manage a network of hundreds of websites for our dealers, across multiple European countries and different languages. Since then we are able to centrally manage the look & feel of all these websites and selected content areas, while dealers can freely manage their own content and pages. Our Regional marketing activities now automatically cascade to all countries and dealers in an absolutely consistent manner, saving us money and effort.
    Karine Roubaud
    Director Marketing & PR, Selected Market Groups Mazda Europe